Ch. 02 · The CatalogWBI-048
Ad Spend Visualizer
UtilityBrowser tool that charts a school’s marketing spend from its accounting export, with fiscal-year selectors, year-over-year and previous-period comparison, and inquiry volume overlaid on spend.
Core capabilities
- Custom and fiscal-year date ranges
- Year-over-year and previous-period comparison
- Inquiry data overlaid on spend
- Ad performance matrix view