Ch. 02 · The CatalogWBI-001
Landing Page & Analytics Platform
UtilityA self-contained SaaS platform for building, publishing, testing, and optimizing landing pages with built-in analytics, heatmaps, and A/B testing. Designed to replace 4–5 separate tools (Unbounce + Google Analytics + Hotjar + Optimizely + Typeform) with one integrated product.
Core capabilities
- Drag-and-drop page builder (13 section types via Puck editor)
- Built-in analytics with <4KB tracking script
- Heatmap visualization (Canvas API / simpleheat.js)
- A/B testing with statistical significance engine
- Form handling and lead capture
- Custom domains with automatic SSL
- Multi-tenant architecture
- Enrollment attribution: visitor touchpoints stitched to inquiries across landing pages, embeds and school sites
- Enrollment-provider layer that writes inquiries into school CRMs and admissions systems
- Server-side Meta Conversions API events
- Native Meta and Google Ads modules: guarded campaign launch, insights read-back, audiences
- Database-per-tenant isolation with host-based, fail-closed tenant resolution
- Encrypted per-tenant secrets vault (AES-256-GCM)
- Scheduled sweeps for conversions, status changes and ad metrics
- First-party cookie-sync WordPress plugin and per-tenant link shortener