Ch. 02 · The CatalogWBI-050
Page A/B Testing Plugin
UtilityWordPress plugin that splits traffic on a page between the page itself and one or more weighted variant pages, served at the original URL, with sticky assignment and a GA4 exposure event.
Core capabilities
- Weighted variants served at the control URL
- Sticky per-visitor assignment and forced-variant preview
- Canonical and noindex handling, including under Yoast and Rank Math
- Page-cache bypass and purge for Nginx and LiteSpeed
- GA4 exposure event and variant key passed into forms